01 · Shape
Shape and solidify the concept.
In: an idea, a bench result, a claim. The concept is sharpened until it holds together - what it has to do, at what conditions, and what is still unknown. The roadmap to scale is written as a sequence of experiments, each with the question it answers, the conditions, the equipment and the cost. That retires the risk of testing the wrong thing. Not a strategy deck: thinking stops the moment it is clear what to build first.
- Concept sharpened and made solid; critical unknowns named
- Roadmap to scale, written as experiments
- First-experiment design
- Out: a costed plan. Days, fixed price.